TikTok is introducing a new feature that allows them to lessen the amount of AI-made content appearing in their timelines. This initiative comes as the platform announced that it currently hosts more than 1 billion AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a full-scale release. This advancement coincides with a increase in AI content, driven by new video-generation tools.
AI Proliferation Online
It has been noted that almost 10% of the most rapidly expanding channels on a popular video site primarily display AI-generated videos. A significant portion of this material is deemed low-quality AI content, a term for poor-quality, mass-produced content that is frequently absurd or bizarre.
Based on user feedback that many people appreciate content made with AI tools, including computer-generated images to informative clips, and we aim to offer the community the ability to increase or decrease of that, based on their own preferences,” said a company executive.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its app tagged as made with AI. In total, in excess of 100 million media items are uploaded to the platform each day, making clips made by AI a relatively small percentage of its total content library.
User Control Features
Members will be able to limit or boost the level of artificial media they watch by using the content preference option in the platform and picking the AI content topic. Further subjects that are already be controlled under the tool cover politics, clothing, beauty, and movement.
Content Labeling and Policies
Its guidelines require creators to identify convincing AI-made content, and it bans harmful fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
In addition, the app will now add an artificially created watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for identifying content made by AI. This action is intended to deter users from attempting to bypass the tagging system.
Responsible AI Funding
The platform is furthermore introducing a $2m AI literacy fund for professionals and groups to produce informative material about using AI responsibly. This initiative will assist educational bodies dedicated to educating coding and technology.
Moderation Strategy
The platform has supported its content review process, amid controversy over plans to lay off numerous content moderators in Britain. TikTok is set to reduce 439 jobs in its content moderation department in London, with worker representatives and digital protection specialists voicing alarm that people are being substituted by automated systems.
A company official explained that staff-based oversight would continue to be important, but AI can safeguard staff by filtering out the most distressing content ahead of it is viewed by humans. TikTok reported a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to limit contact with harmful content as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
